For today's episode we had an amazing chat with David Caulfield, CEO of Flashback Forward Inc. and the Owner of Fix Auto Anaheim North
David Caulfield was priming a classic car for delivery at Fix Auto Anaheim North, a specialized collision repair center he owns and operates that separates the work performed on lighter hits and heavy-hit vehicles into two buildings, when something underneath the vehicle caught his eye. While Caulfield works on the cutting edge of collision repair technology, a story about an older vehicle helps to explain his attention to detail.
David Caulfield has been in the collision repair business for over 42 years. David founded Fix Auto Anaheim North – Specialized Collision Center in 2018; an industry differentiator when compared to traditional models.
David founded East Hills Auto Collision in 1988. He merged his business with the Founder of Fix Auto USA in 1998 to create Fix Auto Yorba Linda, the Fix Auto Network's 3rd franchisee. Since, 2 additional locations, Fix Auto Santa Ana and Fix Auto Orange.
In February through August of 2017, David sold his ownership in the the 3 Fix auto Locations in order to create one of the industry's first Specialized Collision Centers. His center has broken tradition with respect to process, KPI’s, operating procedures and cleanliness. David has experienced "hands on" in all aspects and skill sets of the trade. Beginning in the mid 70's, his career in production painting led to traditional collision repair and on to studying and redifining heavy collision repair shops. As a detailer, painter, body technician, estimator and manager, he has set the foundation for the successes he can claim today.
David shares his experiences with shop owners and managers across the country, promotes the importance of growth and education and designs software programs specifically for the improvement of process, efficiency and customer service. Some of his inventions include software programs designed to improve communications between the customer and repair shop; UpdatePromise.com, released in 2008, now known as CCC UpdatePlus®.
David's latest invention, myQCIQ.com - David continues to develop software and process applications in the collision field as well as the redesign of many collision repair facilities across the southland. Sherwin Williams acquired the exclusive reseller and distribution rights for MyQCIQ.com in 2020. It is just now being launched in North America as part of Sherwin Williams’ “Collision Core” suite of cloud-based solutions. MyQCIQ has about 50 users as of this writing, and a soft launch is planned for the first quarter of 2022. The initial market target is collision repair shop owners who are early adopters of technology—those with a heightened awareness of the importance of standardizing the quality control process and who also have high expectations for CSI scores and standards.
In 2019, he founded Flashback Forward, Inc., a company that designed what may be his crowning tech innovation, MyQCIQ.com, which gives body shops the ability to quickly view, verify, track, and grade in real-time every step of the repair process.
Caulfield encourages shop owners to take a look at their technology tools and try to see their full potential. A program like Word of Excel, for example, might be used for simple word processing or bookkeeping, but the programs have so many untapped uses for most people. He says it’s like someone who owns a talented dog but just lets it sit around the house all day.
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