full page bg image

Gorilla Marketing Tactics | Joseph O'Neill Benners Auto Body |

‹ All episodes

Show Notes

Today's episode, we have the President of Benner's Auto Body, Joseph O'Neill.

Benner's Auto Body is a family owned collision center for over 100 years. The company has always been at the forefront of innovation. In today’s market they are running the most sophisticated equipment to get the cars back to crash ready factory standards. In keeping with the times they have recently become a Tesla Certified Structural Repair facility. They also are Honda ProFirst, Subaru, and Mercedes-Benz certified. Under Joseph's supervision the company has shown a consistent 10-15% growth year after year.

Benner’s Auto Body first opened its doors in Cranford, NJ more than 100 years ago, founded by the Benner family in 1910. Today, Benner Auto Body is a household name, renowned throughout the state as New Jersey’s most trusted auto repair center.

In 1980, the shop was sold to Joseph O’Neill Sr., who expanded the building to accommodate more cars and more customers in need. The renovations increased the body shop’s size to 25,000 square feet. The body shop can now handle 60+ cars a week comfortably without sacrificing quality.

In 2010, Benner’s Auto Body was handed down to its current owner, Joseph O’Neill Jr., who has helped Benner’s continue to uphold its core values of providing the best products and service available on the market and leading by example as an active member of the community. Since taking the helm, Joe Jr. has significantly expanded Benner’s community involvement to include, Roselle, Roselle Park, Cranford, and Westfield Police Departments. Additionally the Union 200 Club, Cranford Rotary, Cranford Chamber of Commerce, Memorial Sloan Kettering, NJ Veterans Network, FDNY, Turn 2 Foundation, Perfect 33 Foundation, Stand up 2 Cancer, The Fisher House, amongst other smaller charities.

Benner's has also made huge strides in becoming green and energy efficient. We were one of the first shops on the east coast to spray waterborne paint. Any equipment that has the ability to run on a variable frequency drive including the air compressors and spray booths were converted over. The body technicians all use dustless sanding equipment. The office has the ability to be completely paperless if the customer asks for it. However our proudest achievement was becoming partners with Tesla Motors. In less then 3 years we now rank in the top 14 in country for repair quality, customer service, and repair volume for Tesla.

A lot has changed in the last several decades since the ownership of Benner’s Auto Body switched hands to the O’Neill family. But, the goal has remained the same: 

"Our mission is to provide our customers with the service they expect with the respect they deserve while maintaining a high level of social responsibility focusing on the environment and the community at large."

Check out socials:
Facebook :

If you are interested in learning more about ClarityCoat, you can visit us here-