All About Color! | ft Paul Goedhart |

For today's episode, we have Paul Goedhart, an Automotive color professional - a Managing Partner of ColorInvent B.V.

Paul pioneered for some of the larger coatings multinationals. Specialized in the main aspects of color, pigments, applied colorimetry and intercultural business development.

 Paul started his career at Akzo Nobel Company. He has worked for  Azko Nobel for 22 years. Started as a Supervisor OEM Color lab. He was OEM color stylist, developer and pigment specialist. On 1994, he became a pioneer to a Car Refinishing color in Japan & Indonesia. He by then introduced Automatchic (spectro program) in the Japanese market and established contacts within the Japanese OEM's. Achieved technical /color approval at Toyota Japan. He set up Akzo Nobel refinish global color in Asia Pacific and set up high efficient color centers in Osaka, Jakarta as well. 

 In 2001 to 2007, He set up global refinish color centers in various places such as Wloclawek, Sao Paulo, Mexico cit and in Bangalore.

In 2007, he started working at Valspar. He became the Global color manager Automotive refinishes at Valspar. Paul had setup of the Shunde colorlab, internal and customer spectro system and standardization of various topcoat color lines. After a few years working in the same company, he became the Technical Director Global Color. He is responsible for the Integration, implementing and align diverse performance coatings color platforms into our formula development centers to achieve utmost efficiency and quality through best practices.

 And now, he's already a Managing Partner of ColorInvent B.V. which is located at Zutphen, Gelderland, Netherlands. Paul specialized in setting up color development systems for paint manufacturers and their end-users

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