The body shop industry is ultra-competitive. That’s why it’s vital to stay on top of trends and jump on new revenue streams that offer real value and staying power for your customer. 

Still, creating those revenue streams can often mean major hassle. Expensive (and specialized) training, not to mention cumbersome contractors, can be enough to want to forget the whole thing altogether. 

Recently though, peelable paint jobs have emerged as a logical add-on to collision work, in large part due to its ease-of-use. 

Let’s take a look at why body shops are jumping on peelable paint. 

What is Peelable Paint?

Peelable paints are thin coatings that can be easily applied to just about any vehicle. 

For the customer, It allows for a change in their vehicle's appearance without permanently altering the original paint. 

Body shop staffers can quickly learn the application process, and the de-installation is just as easy.

Peelable Paint - A Seamless Addition

One common complaint from body shops looking to diversify is that there isn’t a service out there that easily integrates into their existing clientele’s needs. 

Luckily, peelable paint has emerged as a remarkably seamless upsell option for body shops already engaged in repair work. 

Given that painting is already an integral aspect of the repair process, incorporating peelable paint is a a natural extension of an existing project.   

Peelable paint can be easily slotted into a shop’s workflow because it can be applied by most technicians and doesn’t require intensive training or specialized subcontractors. 

Cost-Effective, and Profitable

Peelable paint’s ease-of-use means it won’t explode overhead costs, making it perhaps the most cost-effective up-sell on the market. 
 

From a pure-profit perspective though, shops can earn up to 2.5x more per-labor-hour applying peelable paint vs. engaging in collision repair. 
 

This significant boost in revenue underscores the financial viability of incorporating peelable paint into a service portfolio. 

Enhanced Customer Satisfaction

Peelable paint offers customers the best of both worlds. 
 

They get great protection, and nearly unlimited customization options. Having the ability to choose their own color - and remove it as needed - enhances the customer experience and makes them happy to return time and time again. 
 

As a body shop owner, you can’t ask for much more than that.

A Final Word

In the fiercely competitive automotive repair industry, the adoption of peelable paint as a value-added service sets a shop apart from the competition. They’re looked at as forward-thinking and customer-oriented establishments. 
 

And, as the the industry continues to evolve, peelable paint emerges as a marker for sustainable growth and profitability, enabling body shops to thrive for years to come.