A cookie is a very small text file that is saved to the hard drive of your computer or device (such as your mobile phone or tablet) when you access a website. Cookies are a well-known technology that is used by most websites in order to make the website work, or work more efficiently. Cookies do not harm your device. Our cookies collect information anonymously, so they cannot be used to personally identify you directly.
We have divided our cookies into categories, and you are able to customise which cookies you allow onto your device, by category. You can also view a full list of Audi’s cookies and third-party cookies that are used on this website in the table below. Please note some third party cookies may be enabled on your device when you engage with content from external platforms which is embedded in our website (for example, Youtube video player).
These are the cookies that are essential for our website to operate effectively. They include cookies that allow you to access restricted areas of our website, or remember your cookie preferences. Necessary cookies can only be disabled by changing your internet browser settings, although this may mean our website will not display or function properly.
These cookies allow us to recognise and keep track of the number of visitors to our website, and see which pages you view. This allows us to improve the functionality and design of our website, for example by ensuring you can easily find the content you are interested in.
Marketing cookies are third-party cookies which are used to provide you with advertisements that are relevant to you and your interests. This may result in you seeing these advertisements on our website and on other websites you visit. If you disable Audi’s marketing cookies, you will still see advertisements when you view our website, or other websites, but these will not be personalised to you.
We use personalisation cookies to understand how you use our website across all your devices, by anonymously matching your devices to you. This will include us keeping track of your browsing history and activity to help us identify you. This will allow us to provide you with targeted and personalised marketing on our website, by email (if you have consented to email marketing) and on other websites through other marketing channels.